Most of the people who make money from eBay don't actually make all of that money on eBay. There are all sorts of ways you can use eBay to give your existing businesses a helping hand.
The Supply Side.
If you have any leftover stock or used items from another business you run, then why not sell them on eBay? You can make this a regular thing, using it to get rid of things that won't sell for the premium you ask for in a shop, or items that are no longer in demand in the town or city where your business is based.
You can really make a lot of money this way, if you know what you're doing. You will, of course, already be an expert in the items you're selling, as you use them in your business, and you'll know that the items are of high enough quality to be sellable. This is a whole new market for your old inventory!
Not only that, of course, but remember that your good eBay reputation will make you a great buyer! If there's ever anything you want to get for your business, the chances are you'll be able to get it on eBay for a discount.
The Sales Side.
Here, though, is where the true power of eBay lies. eBay give you an 'About Me' page, where you can write anything you like and link anywhere you like. This means that you can get traffic to your business' website by linking to your website from your About Me page and linking to your About Me page from each auction.
To create an About Me page, just click on 'Community' on the toolbar, scroll to the bottom of the page, and click 'Create an About Me page'. You then get the option to either enter your own HTML or let eBay guide you through the process. All you need to do is write a little about your website, link to it, and you're done - you'll notice that more people start to come to your site straight away.
There are thousands of people who swear by this technique to drive traffic from eBay to their website - with a little persuasive sales copy on your site, they say, you can sell directly to buyers, cutting out the eBay middleman. What's more, all the traffic you'll get will be targeted - because the people who click through were interested in your auction to begin with.
This can be a really powerful technique, especially if you've already got an e-commerce site. Even if you haven't, you might find it worth your time to set up a website that does nothing but list your eBay inventory with a few dollars off each item, with a PayPal 'Buy Now' button for each item. Then simply make the link to your About Me page read 'Visit my website for even more bargains!', and you're done.
Now that you've seen how to drive visitors to your website, maybe you'd like a little help getting your auction in front of buyers. That's why our next email will show you the secrets of taming the eBay search engine.
By Belsheba Nyabwa
Whether you have a big or small business enterprise that wants to grow, it has to change with the times. We are in the age of new technological advancement hence business owners who do not take steps to move with the current market trends will soon become obsolete. Therefore, it is important to adapt to these changes but also when undertaking these transformations, companies should not forget to move with its employees.
One mistake that business owners do is to leave behind their employees whenever their companies are re-engineering. When effecting change in business, deal with issues affecting all employees be it the senior or subordinate staff. Find out what problems are being faced by your people, be they serious or trivial to you.
Once your staff present to you with business ideas or complaints, handle with them precisely or at least communicate to them on how you intent to address their issues. Have a team to discuss on business ideas presented and if an idea is workable implement it. This will make your staff have a sense on ownership. In addition, it will cultivate a culture of innovation thus business growth.
Avoid concentrating so much on senior employees alone. From time to time call a meeting of the subordinate staffs and let them see how vital their services are to the growth of the business. Even when it comes to enumeration, pay you junior staff well and you will observe diligence in all business operation.
Your company should appear to be giving and not taking all the time. Therefore, from the directors to the cleaners and messengers make sure they feel like the company cares for their welfare.
Belsheba is a business management expert. She researches and studies on big and small business organizational strategies.
Website: Business Management Solutions for efficient business operation.
